We found that many women invest so much in moisturizing their face, but neglect the rest of their bodies. So we took full-body moisturizing on the road in a decked-out airstream for Vaseline.
At specific touchpoints related to dry skin triggers (sleep, cold, heat, and stress), Vaseline will show up with the SaveYourSkin mobile experience.
On social, we partnered with Fooji for giveaways, making #savemyskin a trending call-to-action.
Photos below are from the NYC premiere, featuring Kate Walsh as a brand partner.
Art Director/Designer(s): Haye Anderson, Anna Wingard