We found many women invest so much in moisturizing their face, but neglect the rest of their bodies. So we took full-body moisturizing on the road in a decked-out Vaseline airstream.

 

At specific touchpoints related to dry skin triggers (sleep, cold, heat, and stress), the SaveYourSkin mobile experience showed up — complete with certified estheticians testing skin dryness levels and recommending the right product for you. 

 

On social, we partnered with Fooji for giveaways, making #savemyskin a trending call-to-action.

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Photos below are from the NYC premiere, featuring Kate Walsh as a brand partner. Some social posts are here, here, and here.

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Art Directors/Designers: Haye Anderson, Anna Wingard