We found many women invest so much in moisturizing their face, but neglect the rest of their bodies. So we took full-body moisturizing on the road in a decked-out Vaseline airstream.
At specific touchpoints related to dry skin triggers (sleep, cold, heat, and stress), the SaveYourSkin mobile experience showed up—complete with certified estheticians testing skin dryness levels and recommending the right product for you.
On social, we partnered with Fooji for giveaways, making #savemyskin a trending call-to-action.
Art Director/Designer(s): Haye Anderson, Anna Wingard