We created Edelman's first-ever advertising campaign, which debuted at Cannes 2018 in a big way (print, digital, OOH). With all the industry leaders and corporate brands in one place, it serves as a B2B campaign. The ads highlighted some of Edelman's best work to-date. And convincing a PR agency to do ads was my best pitch to-date.​

 

Co-writer: Will Roche