From couture to culture, Apple Watch has range — and so did the work. The Apple Watch Hermès launch in 2021 meant balancing heritage luxury with cutting-edge tech. The Black Unity band (2022, 2023, and 2024) and the Pride band (2021 & 2022) campaigns were a reminder of why purpose-driven work hits different. Toss in a 2023 Apple Watch SE refresh to announce its carbon neutrality, plus crafting a new Apple Watch SE 3 brand voice, and you've got a product line that demands fluency in tech, health, fitness, and fashion. Just my kind of challenge.