We convinced Dove to partner with Dunkin' to deliver the ultimate busy-girl life hack — coffee and dry shampoo.
The campaign launched on National Coffee Day 2018 with a pop-up styling bar in NYC and a sweepstakes on social giving one lucky winner a year's worth of Dove dry shampoo and Dunkin' coffee.
This social-driven campaign got a lot of coverage on beauty and lifestyle websites and blogs to let young women know we understand their always-on-the-go life requires a go-to life hack. Some social posts featuring the partnership are here and here.
WWD, Romper, Refinery29, Popsugar, Shape, EliteDaily, Revelist, and Totalbeauty.
WWD Beauty Inc Awards: Collab Of The Year
ART DIRECTORS/DESIGNERS: Schuyler Higgins, Haye Anderson, Matt Webb